04 / META ADVERTISING — TOKYO

Made to connect.Managed to improve.

Instagram & Facebook advertising.

Strategy, creative production and campaign management for Instagram and Facebook. Meta advertising shaped around the goals of your pop-up, physical store, ecommerce brand or service business.

STRATEGY / CREATIVE / MANAGEMENT

From strategy to ongoing improvement.

STRATEGY & SETUP

Start with the business goal

Store visits, bookings, inquiries or purchases: define the action that matters. We review your customers, location, offer and budget, then agree the account setup and measurement needed.

CREATIVE PRODUCTION

Create the CM / AD content

Video, still images and copy built around your offer. Combine campaign management with H.Labs’ CM / AD video production, with formats and creative variations suited to the placements.

CAMPAIGN MANAGEMENT

Run, learn and improve

Campaign setup, budget management, creative and messaging comparisons, and reporting. We use the response and the economics of your business to decide what to improve next.

BUILT AROUND YOUR BUSINESS

For shops. For brands. For your next opening.

A plan shaped around how your business works.

Pop-ups & limited-time events

Build awareness around your location, dates and products, giving people a reason to visit while you are there.

Physical stores, restaurants & bars

Show nearby customers your atmosphere, products and offers, with a clear route to a visit, booking or inquiry.

Ecommerce & online shops

Introduce products, reach new customers and encourage reconsideration. Review the path to purchase alongside product costs and gross margins.

Services & booking-led businesses

Salons, classes, events and other services. Connect relevant creative to a page built for inquiries, bookings or registrations.

Choose the support your project needs.

Commission CM / AD video production, Meta campaign management, or both. Production fees, management fees and the media budget paid to Meta are quoted separately. We agree the spend, duration, optimization and reporting scope before launch.

Discuss Meta advertising

HOW WE WORK

From conversation to completion.

  1. 01

    Understand the business

    Review your offer, margins, audience, existing campaigns and pages. Agree goals, budget and the creative and management scope.

  2. 02

    Create & prepare

    Develop messaging and creative, campaign settings, measurement and the destination page. Launch only after you approve the content and budget.

  3. 03

    Review & improve

    Share results against agreed measures. Review creative, audiences and budget allocation to decide the next improvements.

Pricing, timing, revision rounds and delivery formats are proposed individually after we review your brief.

START A PROJECT

Tell us aboutyour business.

Production and management fees are separate from the media budget paid to Meta. Please include your indicative monthly media budget in the brief.

Pricing, timing, revision rounds and delivery formats are proposed individually after we review your brief.

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PROJECT INQUIRY

Review your inquiry

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